Ever since the original Guild Wars game, selling "runs" has been a core role for certain members of the community. These players will offer to carry or complete challenging game content in exchange for in-game items or gold, and we recognize that some players are not able to complete all content. Because of this, our official stance is that the selling or buying of runs is completely acceptable.
However, the existence of such services presents a few dangers which players should be aware of. Please be sure to review these policies and reminders before buying or selling runs to avoid having your account compromised or suspended for a breach of policy.
Account Sharing
Account sharing is incredibly risky, as it often leads to the compromise of the account, after which the account may be locked for an indefinite period of time, or permanently terminated. We very seldom are able to retrieve and return a previously shared account to its owner, which is why we strongly recommend that you never share your account with anyone.
We encourage players to be present and actively playing on their own account when buying or selling runs, and to avoid sharing login information with others.
Real Money Trading & Fraud
Real money trading (RMT) and Fraud are both strictly against the rules and policies of Guild Wars 2. We encourage you to review our article on RMT as well as the Rules of Conduct for more information on our policies and the consequences of these actions.
Please be aware that purchasing a high-cost run directly, or purchasing gold or items to exchange for a run, is likely to result in account action against the purchaser or seller. We encourage buyers to only exchange gold or items that have been legitimately acquired when purchasing runs, but sellers should also be aware that their accounts may also be at risk if it is found that the gold they receive for selling a run originated from Fraud or RMT.
In summary, buying and selling of runs is acceptable. However, ArenaNet does not officially support buyers or sellers; these activities are done at your own risk.
Accounts which are shared or compromised can often be locked for an indefinite period or permanently terminated due to a dispute of ownership. We very seldom are able to retrieve and return a previously shared account to its owner, which is why we strongly recommend that you never share your account with anyone.
If we investigate an exchange and establish that funds originated from fraud or RMT, we will take action against all parties involved. That action, depending on the situation, could include removal of funds, account suspension, and/or account termination.